ERIC PALMA
Portrait of Eric Palma
Bilingual EN / ES · San Jose, CA

Eric Palma

Technical Project Manager | Solutions Specialist | Sales Engineer

Google Ads specialist and API integrator. I help companies measure what actually drives revenue, connect the tools they already pay for, and turn ad spend into decisions. I also run my own e-commerce store, so everything I recommend is something I use myself.

Hire me on Upwork View my LinkedIn Contact
Open to full-time roles (Technical PM, Solutions Engineer, Sales Engineer, CSM, TAM) and freelance projects. Upwork rate: $100/hr.
About

The short version

Operator first, consultant second.

I am a technical project manager and solutions specialist with 6+ years leading cross-functional programs and enterprise customer work. At Google, on contract through Pyramid Consulting, I managed 20+ geo-experiment projects and 10+ product pilots across the US, EU and APAC, audited 24+ enterprise Google Ads accounts, and supported more than $100M in customer business value. One optimization cycle I led lifted conversions by 18% and cut CPA by 12% in a single quarter, and I carried $2.5M in ARR accountability with 4+ years of quota responsibility.

Before Google, I ran technical programs and marketing systems at International Technological University, and sold industrial automation as a technical sales engineer in El Salvador, where I grew regional revenue by 100%. Today I work in AI safety operations and data validation at Tesla, and I run my own e-commerce operation, where I build the store, the tracking and the funnels myself.

I hold an MS in Computer Science, and I work natively in English and Spanish.

Freelance Services

Fixed-scope services, delivered fast

The same work I did inside Google and that I run on my own store, packaged into short, verifiable engagements. Available on Upwork and Fiverr.

Conversion Tracking: GTM, GA4, Google Ads and Meta

Setup and repair of conversion tracking you can trust: Google Tag Manager containers, GA4 events, Google Ads conversions, Meta Pixel and Conversions API, with consent mode and server-side options. Delivered with a verification report, so you watch every event fire before we call it done.

From $75 · fixed scope, 1 to 2 days
Order on Upwork · Order on Fiverr

API Integrations and Webhooks

Connect Stripe, Shopify, Google, your CRM, or any documented API. OAuth and API keys handled properly, error handling built in, webhooks tested end to end, and Postman or OpenAPI documentation included so your team can maintain it.

From $95 · per integration
Order on Upwork · Order on Fiverr

Automation: Zapier, Make, n8n, Sheets and CRM

Flows that move leads and data between your forms, Google Sheets, CRM and email, so manual copy and paste disappears. One clear trigger, defined steps, tested with real data before handoff.

From $85 · per workflow
Order on Upwork · Order on Fiverr

Google Ads Audit

A structured audit from someone who audited accounts inside Google: wasted spend, tracking gaps, account structure, keywords, negatives and bidding, delivered as a prioritized 30 day action plan you can execute with or without me.

From $95 · 2 to 3 days
Order on Upwork · Order on Fiverr

Prefer hourly or a larger engagement? I take on a small number of consulting projects each quarter. Get in touch.

Case Study

Deigex and Christify: an operator story

"I don't just set up tracking. I run my own store with it every day."

I am the founder and CEO of Deigex, Inc., and I run Christify, a live Shopify e-commerce store I built from scratch: catalog, collections, payments, store policies, and print-on-demand fulfillment through Printify, with 17+ products live and a paid ladder from single items to bundles and a membership club.

The measurement stack is the same one I sell to clients. Meta Pixel with Conversions API and advanced matching, connected and verified end to end in Events Manager. Google Ads, including an Ad Grants account, alongside paid Meta campaigns. And email-capture funnels that run the full chain: landing page, email, claim page, checkout.

My landing pages are hand-built HTML hosted on Cloudflare Pages, because speed and control beat templates. On top of the store I run five YouTube and social channels, publish niche SEO content sites, and direct a small team of AI agents that handle the repetitive operations work under my review. That is how a one-person operation ships like a small team.

17+
products live in the store
5
YouTube and social channels run
100%
tracking setup verified in Events Manager
2
languages on everything: EN and ES
Selected Work

Things I have built and shipped

Live links, not mockups. More on my Linktree.

E-commerce · Live store

Christify, Shopify store

A complete e-commerce operation built and run by me: store setup, product line, Printify fulfillment, Meta and Google tracking, paid campaigns and email funnels.

Visit christify.org
Automation · University

ITU Marketing Funnel Automation

Marketing funnel automation built at International Technological University: lead capture form, workflow routing and follow-up, connecting marketing activity to the CRM.

See the funnel
Data · Dashboards

Data Visualization with Looker Studio

Dashboards that turn campaign and operations data into decisions: clear metrics, clean sources, and reporting a non-technical stakeholder can actually read.

View the dashboard work
Web App · API

Squirrel App, Giphy API

A small web app built on the Giphy API: search, browse and share GIFs. A simple example of the API integration work I sell, shipped and live.

Open the app
Experience

Where I have done the work

Full résumé available on LinkedIn.

Jan 2026 - Present · Fremont, CA

AI Safety Operator · Tesla

Data collection, labeling, validation and quality assurance for engineering datasets. I monitor system performance, troubleshoot hardware and software issues during testing, and report findings that feed A/B testing and process improvements.

2025 - Present · San Jose, CA

Founder and CEO · Deigex, Inc. (Christify)

I run a live Shopify e-commerce operation end to end: store build, product catalog, Printify fulfillment, Meta Pixel and Conversions API tracking, Google Ads and Meta campaigns, email funnels, SEO content and social channels, with AI agents handling repetitive operations under my direction.

Jun 2022 - Jun 2025 · Sunnyvale, CA

Project Manager and Solutions Engineer · Google, contract through Pyramid Consulting

Managed 20+ geo-experiment projects and 10+ product pilots across the US, EU and APAC. Audited 24+ enterprise Google Ads accounts; changes I identified increased ROI by 20% and reduced wasted spend by 30%, and one optimization cycle lifted conversions 18% while cutting CPA 12% in a quarter. Supported $100M+ in customer business value, with $2.5M ARR accountability and 4+ years of quota responsibility.

Jan 2020 - Dec 2022 · Santa Clara, CA

Technical Program Manager, GTM Systems and Operations · International Technological University

Coordinated software implementation between technical teams, executive leadership and end users. Supported CRM implementation, website modernization, API integrations and workflow automation, and produced the technical documentation and training that made the systems stick.

2011 - 2014 · San Salvador, El Salvador

Technical Sales Engineer · A&M Inversiones

Sold industrial automation, ventilation and environmental control solutions. Increased orders 50% year over year and delivered 100% regional revenue growth through pipeline generation and solution-based selling, coordinating 10 industrial installations from sale through post-sale support.

Education

MS in Computer Science, International Technological University (Santa Clara, CA). Graduate coursework in Energy Systems Management, University of San Francisco. Bachelors in Agroindustry Engineering, Zamorano University (Honduras).

Skills

Tools of the trade

Six plus years of project management, ten years of sales, and a computer science degree underneath all of it.

Google Ads Google Tag Manager GA4 Meta Pixel Conversions API Looker Studio API Integrations Webhooks JavaScript HTML and CSS Shopify Printify Zapier · Make · n8n Salesforce HubSpot CRM Jira Agile and Scrum Data Analysis Dashboards Technical Project Management Solution Selling Account Management Bilingual: English and Spanish